The basic cosmetics are quite simple. It is the NIV translation from 2011 with the words of Christ in red letter. The text on each page is double column in thin line making the print somewhat small. Of course, this produces a Bible of a portable size – less than 1.5 inches thick in a 9” x 6” size makes it quite easy to tote around. Also included is a ribbon marker. The boxed packaging is also appealing with a simulation of the cover on the box. The content is totally devoid of study notes with the exception of a Table of Weights and Measures at the very end. It is obvious that this Bible is meaning to simply be read.
But here’s what makes this Bible fun. It’s the clever and hopefully appealing marketing approach.
First it’s a hard cover, but not your usual, straightforward hardcover book. This one is padded with a soft matte finish that is wonderfully soft to the touch. You’ll hardly realize you have a hardback Bible in your hands.
But that’s not all. The soft matte finish comes in three designs. Our review copy arrived with a Cherry Blossom cover. Quite visually appealing. The pattern continues around the binding and the back. The other two styles are Flora and Fauna and Red Poppies.
This is an “attractive” Bible that should appeal to pre-teen and early teen young ladies. It invites you to pick it up and take a look.
If you’re looking for a great gift Bible for a young lady that she’ll be proud to show to her friends and carry to church and Sunday School, this is it. In conjunction with this it will make a great witnessing tool especially as a conversation starter.
My thanks to Zondervan and Harper Collins for providing this Bible for review.